For over 30 years, we’ve been designing toys with big imaginations and little hands in mind, and always with the planet and people at heart. From using FSC®-certified wood to ensuring every toy is tested by children during development, we’ve made it our mission to craft toys that spark joy while caring for the world they come from.
Now, we’re proud to share that our efforts have been recognised with B Corp certification, the prestigious mark awarded to businesses that balance purpose and profit, meeting the highest standards of social and environmental impact.
This milestone is more than a badge. It’s a powerful reminder of why we do what we do: to create beautiful, sustainable toys that inspire play today while protecting tomorrow. As leaders in wooden toy innovation and one of the few wooden toy makers in the world to achieve B Corp status, we’re delighted to be part of a global movement using business as a force for good.
Their rigorous process measures a business's impact across areas including governance, workers, community and the environment. Being accredited is an official vote of confidence in our unwavering commitment in these spaces.
Beautiful toys made better for people and planet. That’s play with purpose.